30 East 29th Street · Flatiron NoMad · Condo · Built 2021 · 123 units · 45 stories · CetraRuddy
CondoBuilt 2021Pets allowedFull-time
78
MF Score
Rose Hill Condominium: The Rockefeller Group's first Manhattan residential tower, rising 605 feet over historic NoMad with 123 Art Deco-inspired residences, a professional squash court, 50-foot pool, and a Strand-curated library on the 37th floor.
Rose Hill earns its reputation as one of NoMad's most thoughtfully designed recent buildings — and the Rockefeller Group's first residential tower in their New York City hometown carries genuine institutional credibility that few developers can match.
CetraRuddy's bronze-toned facade draws explicitly from Art Deco precedents — this is a building that understands the neighborhood's architectural history and contributes to it rather than ignoring it. The reference to Rockefeller Center is intentional and earned. Walking by Rose Hill on 29th Street feels coherent with the surrounding context in a way that many new glass towers do not.
The amenity package is where Rose Hill distinguishes itself from comparable buildings. The 37th-floor 'Top of the Hill' suite — with a Strand Bookstore-curated library, private dining room, and panoramic outdoor lounges — is the kind of amenity that gets used. The professional-grade squash court in collaboration with SquashRx is genuinely unusual for a 123-unit building. The 50-foot indoor pool with hand-crafted green oxide-glazed tiles is a specific, considered design choice rather than a checkbox.
The price range is the broadest in the neighborhood: studios from $1.2 million to penthouses at $17.5 million. This creates a mixed building in the best sense — different buyer profiles sharing the same address and amenities. Average price per square foot on recent sales sits around $2,617 — meaningfully below the Fifth Avenue supertalls but well-supported by product quality and location.
The honest limitation: 29th Street between Park Avenue South and Madison Avenue is excellent, but it is not Madison Square Park. Buyers paying $2,600+/sqft for a studio should compare honestly against One Madison and 212 Fifth Avenue, which offer different things at different price points.
Pros and cons
Pros
+ Rockefeller Group developer pedigree — institutional quality management from the developer of Rockefeller Center
+ 37th-floor 'Top of the Hill' amenity suite — Strand-curated library, private dining, panoramic outdoor lounges
+ Professional squash court (SquashRx) and 50-foot pool with hand-crafted tile — amenities that distinguish from comparable buildings
+ Studios from $1.2M — the most accessible entry point into a full-service NoMad building with this amenity package
+ CetraRuddy Art Deco bronze facade — architecture that respects the neighborhood's context
+ 6 train at 28th Street one block away — Grand Central in 7 minutes, best subway access in the building's competitive set
Cons
− No tax abatement — full NYC property taxes from day one affect monthly carrying costs
− No building parking — nearest garages are several blocks away
− 4 blocks from Madison Square Park — further than Fifth Avenue buildings in the same price range
− Broadest price range in neighborhood — studio buyers share building with penthouse buyers, creating mixed community dynamic
Approx. low end — varies by unit. Use the calculator below to add your mortgage.
~$3,300/mo
Common charges and tax figures shown are sourced from current active listings and vary by unit size and floor. Verify all figures with building management, the offering plan, and your attorney before closing. MeetFlatiron makes no representations as to the accuracy of financial figures shown.
Payment calculator
Purchase price$1,200,000
Down payment20%
Interest rate6.75%
Principal and interest—
Common charges (enter your unit's figure)$/mo
Property taxes (enter your unit's figure)$/mo
Total monthly—
For illustrative purposes only. Common charges and taxes vary by unit — verify exact figures with building management. Actual mortgage rates vary by lender. Consult your lender for accurate rates and terms.
Red flag —
No tax abatement — full NYC property taxes from day one. For studios and smaller units, this meaningfully affects the monthly carrying cost-to-purchase-price ratio.
No parking in the building — this is increasingly a pain point for buyers with cars, and the nearest garages are not immediately adjacent.
The broadest price range in the neighborhood (studios to $17.5M penthouses) creates a wide range of neighbors. Some buyers prefer a more homogeneous building community — this is worth considering before buying.
What agents won't tell you
Board dynamics
Rose Hill is a condominium — no board approval, no financial package, no interview. Cash buyers, foreign nationals, LLC purchasers, and pied-à-terre buyers face no structural obstacles.
Rockefeller Group manages the building professionally with the institutional standards you would expect from the developer of Rockefeller Center. The building has zero violations on record since opening.
What it's actually like to live here
Rose Hill is an unusually livable building across a wide range of unit types. The studio and one-bedroom residences — starting at $1.2M — are among the most cost-effective entry points into a full-service NoMad building with a genuine amenity suite. The larger two- to four-bedroom residences offer flex spaces that adapt to home office, nursery, or guest room use without wasted square footage.
The 37th-floor 'Top of the Hill' amenity space is Rose Hill's most distinctive feature. A library curated by The Strand — one of New York's most beloved bookstores — a private dining room, and two covered outdoor lounges with 360-degree city views. This is an amenity that changes daily life, not just a marketing checkbox.
The squash court partnership with SquashRx is genuinely unusual and will appeal to a specific buyer. The 50-foot pool with its hand-crafted tile work is visually distinctive — this is a pool worth using.
The building's 29th Street location is quieter than the 23rd Street corridor. Park Avenue South access is excellent. The 6 train at 28th Street is one block away. For buyers who prioritize livability, quality of construction, and institutional management over pure address prestige, Rose Hill makes a compelling case.
Services and amenities
Full-time
Concierge
Elevator
Gym
Swimming pool
Outdoor space
Bike room
Storage space
Live-in super
Hardwood floors
Central air
Washer/dryer in unit
Dishwasher
Pets allowed
No Roof deck
No Parking
Pet policy: Pets permitted — verify breed and weight restrictions with building management.
Amenity information sourced from building listings and public records. Amenities are subject to change — verify current offerings with building management before closing.
Transit
28th St (Park Ave South)
6
~1 block
28th St (Broadway)
NRW
~2 blocks
33rd St (Park Ave South)
6
~3 blocks
23rd St (Broadway)
NRW
~4 blocks
23rd St (6th Ave)
FM
~5 blocks
Walk Score 98Transit Score 100Bike Score 88Source: Walk Score
Commute times from this building
Destination
🚶 Walk
🚇 Subway
Lines
Madison Square Park (23rd & Fifth Ave)
8 min
N/A
Walk only
Midtown (47th & Park Ave)
28 min
7 min
6 to Grand Central-42 St
Hudson Yards (30th & 10th Ave)
20 min
18 min
Walk or A/C/E
World Trade Center (Fulton St)
52 min
16 min
6 to Fulton St
Times Square (42nd & Broadway)
24 min
9 min
N/R/W to Times Sq-42 St
Grand Central (42nd & Park Ave)
20 min
7 min
6 to Grand Central-42 St
Door-to-door estimates via Google Maps transit directions. Times reflect typical weekday conditions.Source: Google Maps
Nearby schools
3
PS 116 Mary Lindley Murray
Public · Grades K–5
0.6 mi
8
IS 104 Simon Baruch
Public · Grades 6–8
0.7 mi
9
NYC Lab School
Public · Grades 6–12
1.0 mi
Nearby colleges: Baruch College (0.3 mi), NYU (0.9 mi), Parsons/The New School (0.7 mi)
School ratings sourced from GreatSchools and are subject to change. School zone boundaries are not guaranteed — verify current zoning directly with NYC DOE at myschools.nyc before purchasing.
Noise Level
Moderate
Overall noise level
52/100 noise score
Primary source: 29th Street between Park Avenue South and Madison Avenue carries moderate traffic. Quieter than the 23rd Street corridor. The building's masonry construction provides natural noise insulation. Upper floors above 20 experience minimal street noise.
30 East 29th Street sits in the NoMad core — one of the safer and more active blocks in the neighborhood. The 13th Precinct covers this area. The building's full-time doorman and concierge provide 24-hour security. Park Avenue South is a well-trafficked corridor with consistent foot traffic through the evening.
🚗
Parking
Rose Hill has no building parking. The nearest reliable monthly garages are on 28th Street and Park Avenue South — budget $550–$700/month. The building's location between Park Avenue South and Madison Avenue gives slightly better access to Park Avenue South garages than Fifth Avenue buildings.
📦
Storage
Private storage is available in the building. With 123 total units, storage availability is better than boutique buildings nearby. Confirm availability and pricing with building management before closing.
🛒
Grocery and daily errands
Whole Foods on 28th Street is a 3-minute walk and handles full grocery runs conveniently. Morton Williams on 30th Street is two blocks away for daily basics. Trader Joe's on 21st Street is a 15-minute walk. Eataly is a 10-minute walk south on Fifth Avenue.
🔊
Noise and street life
30 East 29th Street faces a mid-block position between Park Avenue South and Madison Avenue — significantly quieter than the 23rd Street corridor. The Art Deco-inspired masonry facade provides natural noise insulation. Lower floors may pick up some traffic noise from 29th Street. Above floor 20, the building becomes substantially quieter. The 37th-floor amenity level is essentially silent.
🚇
Getting around
Rose Hill has excellent transit access. The 6 train at 28th Street on Park Avenue South is one block away — Grand Central in 7 minutes, Penn Station in 9. The N/R/W at 28th Street on Broadway is two blocks west — Times Square in 9 minutes. For a building at this price point and location, the transit options are genuinely outstanding.
No active permits as of April 2026. Source: NYC DOB BIS.
Last DOB inspection: 2026-04-18 — Zero HPD violations. Zero DOB violations. Clean record.
Climate & Flood Risk
Minimal
Flood Risk Level
Zone X — Minimal Flood Risk
FEMA Flood Map Designation
30 East 29th Street is designated FEMA Zone X — minimal flood risk. Not located in any special flood hazard area. No special flood insurance required for conventional financing.
Source: FEMA Flood Map Service Center (msc.fema.gov)
What to ask before buying
1.What are the exact common charges and monthly taxes for this unit, and have there been any special assessments since the building opened in 2021?
2.What is the current availability and pricing of private storage — is it included with this unit or available separately?
3.What is the reserve fund balance and can I see the most recent audited financials for the condo association?
4.What percentage of units are currently owner-occupied versus used as pied-à-terres or investment properties?
5.For lower-floor units: can I visit during a weekday morning peak hour to assess actual noise levels from 29th Street before closing?
6.What is the building's policy on short-term rentals and subletting?
Rose Hill Condominium has performed steadily since closings began in 2021. Average price per square foot on recent sales sits around $2,617 — below initial offering averages but above many comparable buildings in the neighborhood. Average days on market of approximately 133 days with discounts from ask around 5% indicate a healthy resale market.
The Rockefeller Group brand adds genuine institutional credibility — the developer's track record and long-term commitment to well-managed properties supports the building's maintenance quality and long-term value.
At 123 units, the building has meaningful scale that provides more liquidity than boutique buildings while maintaining a community feel. Studios starting at $1.2M create a broader buyer pool than ultra-luxury-only buildings, which supports transaction volume on the resale market.
No tax abatement — full property taxes from closing day. This is increasingly standard for NoMad new development but worth factoring carefully into monthly carrying costs, particularly for smaller units where taxes represent a larger share of total monthly cost.
Past appreciation is not a guarantee of future performance. Real estate values fluctuate. All investment decisions should be made with independent financial and legal advice.
Sale price history
2024
$2.90M avg
18 sales
2023
$2.70M avg
22 sales
2022
$2.50M avg
24 sales
Source: NYC ACRIS · Past sales are not indicative of future value.
Building history timeline
2018–2019
Development Announced
Rockefeller Group announces Rose Hill at 30 East 29th Street — their first residential tower in New York City in the company's 90+ year history. CetraRuddy is selected as architect, drawing inspiration from Art Deco precedents and the developer's Rockefeller Center legacy. The building is named for the historic Rose Hill Farm estate that once occupied this section of NoMad.
2019–2021
Construction and Sales Launch
Construction completes on the 45-story, 605-foot tower. Sales launch with prices starting at $1.195 million for studios. The 37th floor 'Top of the Hill' amenity suite — featuring a Strand-curated library and panoramic outdoor lounges — is revealed. The building sells out. Closings begin in 2021.
2021–2026
Resale Market Establishes
Rose Hill establishes a healthy resale market with average days on market around 133 days and discounts from ask of approximately 5%. The building's institutional management and zero violation record support long-term value. CityRealty reports recent sales averaging approximately $2,617/sqft as of early 2026.
Frequently asked questions
Who developed Rose Hill?
Rose Hill was developed by the Rockefeller Group — the company responsible for building Rockefeller Center in the 1930s. Rose Hill is the Rockefeller Group's first residential tower in New York City in their 90+ year history. The building was designed by CetraRuddy, the architecture firm known for Walker Tower and 443 Greenwich.
What floor is the Top of the Hill amenity at Rose Hill?
Top of the Hill is on the 37th floor of Rose Hill. It features a library curated by The Strand Bookstore, a private dining room, and two covered outdoor lounges with 360-degree panoramic views of the Manhattan skyline. It is one of the most distinctive high-floor amenity spaces of any building in the NoMad neighborhood.
What is the price range at Rose Hill?
Rose Hill prices range from approximately $1.2 million for a studio to $17.5 million for penthouses. The building is sold out on the sponsor side — all current availability is resale. Average price per square foot on recent closed sales is approximately $2,617. Current listings average approximately $3,058/sqft.
Does Rose Hill have a squash court?
Yes — Rose Hill has a professional-grade squash court developed in partnership with SquashRx. This is genuinely unusual for a 123-unit residential building and one of the building's most distinctive amenities alongside the 50-foot indoor pool and the Strand-curated library on the 37th floor.
Is Rose Hill a good investment?
Rose Hill has performed steadily since opening in 2021, with average days on market around 133 days and discounts from ask of approximately 5% — tighter than many comparable buildings. The Rockefeller Group's institutional management standards, zero violation record, and CetraRuddy's contextual architecture support long-term value. The main caveat is the absence of a tax abatement — buyers pay full NYC property taxes from closing day.
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