The Harry Potter NYC Store — Most Magical Spot in Town

🧙‍♂️ Butterbeer, Wand Shops, Epic Merch, and Magical Moments

By Paul Martinez
Updated May 11, 2025

I’ve been hooked on Harry Potter since I caught Prisoner of Azkaban with my sis over 20 years ago—those scenes still stick with me like they happened yesterday. So, stepping into the Harry Potter NYC Store at 935 Broadway? Man, it’s like strolling right into Diagon Alley, no fancy Portkey or wizard cash needed.

If you’re as nuts about this stuff as I am, you’ve gotta pencil this into your Flatiron District shopping plans.

🔮 Quick Overlook at the Harry Potter NYC Store

🪄 Wand Shop – Pick out your favorite character’s wand or mess around casting spells like you’re at Ollivanders.
🍻 Butterbeer Bar – Snag a Butterbeer or scoop up some ice cream—it’s as good as they say.
🎮 Wizards Take Flight VR – Book a VR broom ride to level up your day.
🧥 House Merch & Gifts – Score exclusive Hogwarts gear and some rare goodies.
📸 Top Photo Spots – Hit the Time-Turner and Spiral Staircase for pics that scream magic.

💡 Local Tip: Dial 62442 in the red phone booth. Trust me, it’s magic.

This isn’t just some shop—it’s a full-on dive into the Wizarding World, plopped down in the middle of the city. Whether you’re new to the fandom or a die-hard Potterhead like me, this place has your name on it. Hogwarts always feels like home, you know?

I’ve logged some serious hours (and dropped some serious cash) wandering this joint, and every corner’s got something that’ll knock your socks off—the little touches, the vibe, all of it.

Here’s the lowdown on why even us New Yorkers think this spot’s a must-hit for every Harry Potter enthusiast.

📍 Where Is the Harry Potter NYC Store?

You’ll find it at 935 Broadway, New York, NY 10010—smack dab in the heart of New York City, right by the Flatiron Building and a hop from Fifth Avenue.

It’s prime real estate for tourists and locals alike. The glowing golden sign’s a dead giveaway.

Jump off at 23rd Street Station—it’s an easy subway ride from pretty much anywhere in town.

🪄 The Harry Potter NYC Store Layout

This place is huge—three floors, clocking in at over 21,000 square feet of pure wizardry. It’s not just about shopping; it’s got interactive elements, exclusive merchandise, and photo ops that feel ripped from the Harry Potter movies. Every floor’s got its own flavor, so don’t rush it—take it all in.

🧙 The Wand Shop & Interactive Wand Table

First stop’s gotta be the wand shop. They’ve got over 50 official wands—think character classics, cool stuff like the Golden Snitch wand, and Dark Arts collectibles. The interactive wand table lets you play around with spells, and it’s as close as you’ll get to Ollivanders without leaving NYC.

Fan Tip: Peek around for hidden wand displays—only the sharpest wizards catch ‘em.

🍻 The Butterbeer Bar & Sweet Shop

After snagging a wand, swing by the Butterbeer bar. Grab a draft Butterbeer (I got the souvenir mug—still use it for coffee) or try the Butterbeer ice cream—trust me, it’s a game-changer.

The sweet shop next door’s a treasure trove—chocolate frogs, Bertie Bott’s Every Flavor Beans, and treats that could’ve come straight outta Honeydukes.

Local Tip: Hang out under the Dirigible Plum Tree with your Butterbeer—great spot to chill and snap a pic.

🧥 Hogwarts House Merch & Rare Finds

Wanna show off your house pride? They’ve got scarves, robes, ties—the works. I snagged a limited-run Ron Weasley sweater last time (good luck finding that anywhere else), plus themed jewelry and personalized Hogwarts letters—perfect for gifts or just living the Harry Potter dream experience.

Pro Move: Hit up their social media or website for the latest on exclusive products—stuff flies off the shelves.

🎨 Harry Potter NYC Store: MinaLima Gallery

Don’t sleep on the MinaLima Gallery—it’s the work of the graphic design duo who made the films pop. Framed prints of the Marauder’s Map, Quibbler, and Hogwarts letters are jaw-dropping. Keep an eye out for Eduardo Lima’s signature on limited prints—adds that extra sprinkle of magic.

🎧 VR Experience, Audio Guide & Interactive Features

This place isn’t just shelves of stuff. With the Harry Potter Fan Club App, you get an audio guide, a scavenger hunt, and clues scattered around. The real kicker? Wizards Take Flight—a VR ride where you zip over London on a broom, dodging magical creatures. Book flex tickets ahead, especially around the holiday season.

📸 Harry Potter NYC Store: Can’t-Miss Photo Ops

Every inch here’s a photo op, but my faves are:

The spiral staircase in the middle
The floating Time-Turner
Nagini’s cage and the big Fawkes model
The red London phone box
The Hogwarts trunk for that Platform 9 ¾ vibe

Fan Hack: Dial 62442 in the phone booth—shoutout to the Ministry of Magic.

🛍️ What You Can Buy (and Why You’ll Need a Bigger Bag)

Pack a big bag—trust me, you’ll need it. This is the largest collection of Harry Potter gear I’ve ever seen:

Wands, robes, plushies, home stuff
Fantastic Beasts products
Original props and replicas
Cursed Child swag
Limited-edition finds

They’ve got an online store too, so you can ship stuff if your arms get tired.

📲 Visiting Info & QR Code Entry System

Entry’s free, but scan the QR code outside for the virtual queue when it’s packed.
It’s cashless—bring a credit card.
Holiday season means longer hours and cool extras—stay in the loop.

📄 Harry Potter NYC Store: Ownership & Legal

The Harry Potter Store NYC is owned and operated by Warner Bros. Entertainment Inc. and its Warner Media affiliates, just like other Wizarding World attractions. For official info, visit the store’s privacy policy and terms of use pages online. All merchandise and experiences fall under the umbrella of the Harry Potter series and related trademarks.

🧙 Final Thoughts: Is It Worth It?

I’ve hit the parks, read the books a million times, and yeah, I’ve got a wand stash I won’t admit to—this place still blew me away. It’s not just a store; it’s the best Wizarding World spot outside Universal Studios, no contest. First trip or fiftieth, there’s always something fresh to nerd out over.

Grab your wand, hit that QR code, and dive in—you’re gonna love it.

🙋‍♂️ Harry Potter NYC Store – Frequently Asked Questions

Do I need tickets to visit the Harry Potter store in NYC?
Nope, it’s free! Just scan the QR code outside if there’s a line.

What’s available at the Butterbeer Bar?
Draft Butterbeer, Butterbeer ice cream, fudge, cupcakes—and souvenir cups to keep.

Can I shop online if I can’t make it to NYC?
Yeah, the online store has a bunch of stuff and ships it out.

What’s the VR experience like?
Wizards Take Flight is a wild broom ride over London, fighting magical creatures. Kids and grown-ups love it—book ahead to skip the wait.

Is the store good for kids?
Totally! Interactive bits, sweets, and bright displays make it a family win.

Can I use the Harry Potter Fan Club App inside the store?
You bet! It’s got an audio guide, games, and a scavenger hunt to amp up the fun.