NYC Hotel Week is one of those things that sounds too good to be true until you actually use it. Every winter, a curated group of hotels across New York City offer around 25% off standard room rates, which makes staying in well‑located neighborhoods like Flatiron and NoMad much more approachable.
I live near the Flatiron District, and this is the time of year friends usually text me something like: “Is Hotel Week actually worth it?” Short answer: yes, if you book it the right way.
This guide walks you through NYC Hotel Week 2026, including when booking opens, how it works, and which Flatiron‑area hotels make the most sense depending on how you like to travel.
If you’re trying to get a feel for where Flatiron fits into all of this, our guide to the best Flatiron hotels is a helpful reference point — it shows what the neighborhood typically offers outside of Hotel Week.
⭐ Quick Highlights
- 📅 Booking opens January 2, 2026
- 🏨 ~25% off participating hotels
- 🗓️ Stay dates: January 20 – February 12, 2026
- 📍 Best value neighborhoods: Flatiron & NoMad
- 🎭 Easy to combine with Restaurant Week and Broadway Week
⭐ What Is NYC Hotel Week?
NYC Hotel Week is a city‑run winter promotion organized by NYC Tourism + Conventions. For a few weeks each January and February, participating hotels across the five boroughs release discounted rates on standard rooms.
It’s part of the broader NYC Winter Outing season, which also includes Restaurant Week, Broadway Week, and Must‑See Week — meaning you can plan an entire trip around bundled winter deals.
📅 NYC Hotel Week 2026 Dates
Booking opens: January 2, 2026
Stay dates: January 20 – February 12, 2026
Inventory is released all at once when booking opens. The well‑located hotels tend to go first, especially in central Manhattan.
🏨 How NYC Hotel Week Works (In Plain English)
Here’s what to know before you book:
- Not every hotel participates — only a curated selection
- Discounts usually apply to standard room categories
- Inventory is limited, especially on weekends
- You must book during the official Hotel Week window
In practice, that means Hotel Week rewards people who book early and stay flexible with dates.
📍 Where to Stay During NYC Hotel Week
Flatiron & NoMad (Local Favorite)
If someone asks me where to stay during Hotel Week, this is almost always my answer.
Flatiron and NoMad sit right between Midtown and Downtown, which makes getting around easy without feeling like you’re stuck in the busiest parts of the city.
You can walk to Madison Square Park, grab coffee or dinner nearby, and still hop on multiple subway lines when you need them. I am also bias as I live here.
Why it works well during Hotel Week:
- Central without being chaotic
- Excellent walkability in winter
- Strong hotel options across price points
Confirmed Flatiron & NoMad Hotels for NYC Hotel Week 2026
Below are the Flatiron‑area hotels officially confirmed for NYC Hotel Week 2026, with a bit of context to help you choose.
Arlo NoMad
📍 11 E 31st St, New York, NY 10016
Best for: Solo travelers, couples, shorter stays
Why it works: Arlo is about location and design. Rooms are compact but well thought out, and you’re close to just about everything.
Local tip: Book this if you plan to spend your days out exploring and just want a clean, modern place to come back to.
Ace Hotel New York
📍 20 W 29th St, New York, NY 10001
Best for: First‑time visitors, creatives, social travelers
Why it works: The Ace feels very New York. The lobby is lively, the rooms are comfortable, and it has a strong neighborhood vibe.
Local tip: Even if you don’t stay here, the lobby is a great spot to sit with a coffee and get oriented.
Hotel Seville NoMad
📍 22 E 29th St, New York, NY 10016
Best for: Couples, boutique‑hotel fans, quieter stays
Why it works: Polished and comfortable without feeling busy or overwhelming.
Local tip: A good pick if you want Flatiron access but calmer nights.
Royalton Park Avenue
📍 420 Park Ave S, New York, NY 10016
Best for: Travelers who value comfort and space
Why it works: Rooms tend to feel more generous, and the overall tone is relaxed and upscale.
Local tip: One of the better Hotel Week options if room size matters to you.
The Evelyn Hotel
📍 7 E 27th St, New York, NY 10016
Best for: History lovers, couples, repeat visitors
Why it works: Classic New York architecture with thoughtful modern updates.
Local tip: It’s on a quieter side street, which makes evenings noticeably calmer.
Le Méridien New York, Fifth Avenue
📍 292 Fifth Ave, New York, NY 10001
Best for: First‑time visitors, travelers who like familiar brands
Why it works: Reliable, comfortable, and very central — easy to move north or south from here.
Local tip: A safe choice if you want convenience without overthinking logistics.
HGU New York
📍 34 E 32nd St, New York, NY 10016
Best for: Boutique‑hotel fans, architecture lovers
Why it works: The building has real character and a more personal feel than larger chains.
Local tip: Choose HGU if atmosphere matters more to you than amenities.
🤔 Who NYC Hotel Week Is Best For?
Hotel Week works especially well if you:
- Want to stay in Manhattan without peak pricing
- Are visiting for the first time and want a central base
- Plan to pair your stay with Broadway or Restaurant Week
- Don’t mind winter weather in exchange for value
If you’re looking for warm weather or planning a last‑minute weekend trip, it may be more hit‑or‑miss.
🧠 A Few Local Booking Tips
- Book as soon as reservations open on January 2 — the best‑located hotels go first
- Weekday stays usually have the most availability
- Lunch reservations during Restaurant Week are easier than dinner
- Walkable neighborhoods matter more in winter than you think
Final Local Take
NYC Hotel Week isn’t about finding the cheapest room in the city. It’s about getting a better location for the same money.
That’s why Flatiron and NoMad consistently shine during this window. You spend less time commuting, more time enjoying the city, and you avoid the areas that feel overwhelming when it’s cold out.
If you’re going to try NYC Hotel Week, this is one of the easiest ways to do it right.
This guide is updated annually to reflect official dates and confirmed participating hotels.